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• Generate, qualify, and nurture leads on autopilot
• Build automated sales funnels in Facebook Messenger
• Provide instant answers to people who message your business page
• Convert people who comment on your Facebook posts into bot subscribers
• Identify bottlenecks in the customer journey to optimize retention and user experience
• Communicate bot subscriber data with other platforms, such as MailChimp

Description

Billions of people around the world use Facebook Messenger every month to communicate with their family, friends, and — now — businesses. Whether you’re a CEO, CMO, or a marketing agency serving clients, launching a Messenger bot will help you produce meaningful business results and crush your competitors along the way.

Our top clients have generated millions of dollars in sales, saved tens of thousands in operational costs, and improved satisfaction by reducing customer support wait times.

Start building your Messenger bot today — no coding required!

Who this course is for:

• Small businesses that want to optimize human resources
• Medium-scale entrepreneurs who want to grow their revenue
• Customer support executives who want to improve average response time
• Marketing executives who want to boost sales by using cutting-edge technology
• CEOs of digital marketing agencies who want to offer new services to their clients

Curriculum

What You will Learn:

• How Quality Score works and why it’s so important in the AdWords auction
• How to structure your company’s account, campaigns and ad groups to position your company for online marketing success
• How to research, identify and refine keywords and match types to effectively expand your marketing reach, including negative keywords
• Tips for writing great text ads that will stand out from the competition and how to make the best use of ad extensions
• Creating your first campaign and targeting users by geography, language, device, and day of week / time of day
• Understanding the reporting features of AdWords™ and leveraging key user interface components
• Tracking conversions
• Customizing AdWords Data – Learn how to use features and tools within the AdWords system to identify areas to optimize and save time by focusing on what’s most important for your PPC goals
• Useful Reports – Learn the best reports to refine your keywords, stay ahead of and discover where and when your customers are searching for you
• Optimization Techniques – Learn how to take your campaigns to the next level and get the most out of your AdWords campaigns

Course Outline:

Module 1: Concepts for Winning

• Introduction
• Organic Vs Paid Traffic Concept
• Search Ads Position Concept
• Google Search Listings & Eye-opening Stats
• How to Get 1st Position?
• How does Google determine what to Charge?
• Quality Score
• How to improve Quality Score?
• Understanding quality score & auction system of google Ads

Module 2: Search Ads

• Google Search Ads
• Campaign Tree
• Campaign Structure Examples
• Keywords Types
• Magical keywords
• Researching Keywords (How keywords work, types of keywords, etc)
• How to select relevant & profitable keywords – Magical & Calculated way
• Setting up account
• Exploring the interface
• Creating Campaigns, Ad Groups & Ads (text, image and video ads)
• Responsive Search ads
• Search Campagins Change Biding Strategy from Maximize Clicks to Manual CPC and New Ad groups new keywords addition
• How to check Stats of Responsive Search Ads
• Tips & benefits of Responsive Search Ads
  • Benefits
  • Tips for Ad Copies Headlines
  • Tips for Pinning
• Increase Effectiveness by Teaming up – Pharse Match & Negative Keywords
• Improvement of Results:
  • How to increase CTR (different ad extension usage)
  • Reduce cost per click (different keywords usage techniques)

Module 3: Advance Search Ads – Dynamic Insertion Ads & Conversion Tracking

• Dynamic keyword insertion ads and strategy
• Dynamic keyword insertion ads & Dynamic Landing pages
• Dynamic Countdown insertion ads
• Dynamic Location insertion ads
• Tracking:
• Conversion Tracking (2 Ways)

Module 4: Google Call Ads

• Call Ads
• Call Ads Reporting
• Call Ads Conversion Tracking

Module 5: Remarketing List of Search Ads 

• What is Google Search Remarketing?
• Creation of Lists
• Creating Campaigns
• RLSA on DIfferent levels (Campaign & Ad group)

Module 6: Reporting & Attribution Models 

• Google Ads Search Analytics
• Rule of Thumb while reviewing Impression Share
• Overview of 6 Attribution Models in Google Ads
• How to review what will happen if you change Attribution Model
• Pro tips while using Attribution Model

Who this course is for:

• Anyone who wants to master Google Ads Search, Display & Remarketing Campaigns
• Small Business Owners who want to create their Google Ads campaigns by their own
• Entrepreneurs who want learn about the options they have or they want to control the results of their marketing team
• Marketing professionals who want a step by step guide on how to create successful Google Ads campaigns with high ROI
• Students who want to develop a set of professional marketing skills to find a new job
• Beginners and more advanced Google Ads users who want a professional tested step by step guide to achieve great results