What You will Learn:

• How Quality Score works and why it’s so important in the AdWords auction
• How to structure your company’s account, campaigns and ad groups to position your company for online marketing success
• How to research, identify and refine keywords and match types to effectively expand your marketing reach, including negative keywords
• Tips for writing great text ads that will stand out from the competition and how to make the best use of ad extensions
• Creating your first campaign and targeting users by geography, language, device, and day of week / time of day
• Understanding the reporting features of AdWords™ and leveraging key user interface components
• Tracking conversions
• Customizing AdWords Data – Learn how to use features and tools within the AdWords system to identify areas to optimize and save time by focusing on what’s most important for your PPC goals
• Useful Reports – Learn the best reports to refine your keywords, stay ahead of and discover where and when your customers are searching for you
• Optimization Techniques – Learn how to take your campaigns to the next level and get the most out of your AdWords campaigns

Course Outline:

Module 1: Concepts for Winning

Module 2: Profitable Planning & Search Ads

Module 3: Advance Dynamic Ads & Strategies

Module 4: Conversion Tracking

Module 5: Google Call Ads

Module 6: Remarketing List of Search Ads 

Module 7: Reporting & Analysis 

Module 8: Attribution Models

Module 9: Display Ads & cases

Module 10: Google Shopping Ads & Optimization Strategies

Module 11: Youtube Ads & Optimization Strategies

Who this course is for:

• Anyone who wants to master Google Ads Search, Display & Remarketing Campaigns
• Small Business Owners who want to create their Google Ads campaigns by their own
• Entrepreneurs who want learn about the options they have or they want to control the results of their marketing team
• Marketing professionals who want a step-by-step guide on how to create successful Google Ads campaigns with high ROI
• Students who want to develop a set of professional marketing skills to find a new job
• Beginners and more advanced Google Ads users who want a professional tested step by step guide to achieve great results