Google Ads (Adwords) Mastery Program | Zero to Pro
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Module 1: Concepts for Winning CompetitionOrganic vs Paid Traffic4m 8sSearch Ads Position Concept7m 42sGoogle Search Listing & Eye opening Stats6m 2sGet 1st Position in Google & Ad Rank19m 33sAuction System & How google determine what to charge – Factors9m 41sQuality Score & How to Improve?8m 5sQuality Score Extended – Further Define2m 48s
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Module 2: Profitable Planning & Search Ads SetupCampaign Tree4m 31sCampaign Structure Examples6m 53sKeywords Types14m 48sMagical Keywords7m 58sHow to Use Keyword Planner – In Depth Review12m 36sHow to Select Relevant & Profitable Keywords – Calculated Way19m 21sHow to Create Account9m 1sPayment Method & Add Users3m 27sAutomatic Payments and Manual Payments5m 38sSearch Campaign – Step by Step – Campaign Goal and Type6m 22sSearch Campaign Budget & Bidding Strategy15m 28sBidding Strategy (extended)| Network | Location | Schedule | Language15m 28sAd Group – Name, Keywords, CPC, Responsive Search Ads14m 55sCTR Improvement Tools | Extensions – Sitelinks, Callouts, Call9m 56sHow to Change Biding Strategy from Maximize Clicks to Manual CPC | New Ad groups & keywords Addition21m 20sHow to Check Stats of Responsive Search Ads3m 30sDifferent Scenario Discussion | Phrase Match & Magical Keywords Use – Extended25m 14sBenefits & Tips0s
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Module 3: Advance Dynamic Ads (Strategies)
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Module 4: Conversion Tracking
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Module 5: Google Call Ads
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Module 6: Remarketing List of Search Ads
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Module 7: Reporting & Analysis
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Module 8: Attribution Models
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Module 9: Google Display AdsGoogle Display Network – Intro1m 42sGoogle Display Network Ads Examples2m 47sTarget people Based on Interest & Buying Intention15m 58sRemarketing & Competition Targeting7m 34sCompetition Targeting Extended2m 9sTarget relevant websites & channels on YouTube (kwds, topis, placements)5m 42sLevels of Display Ads & Examples of Display Campaign9m 32s1st Step to Create Display Campaign2m 12sSmart Location Options8m 5sSmart Targeting Options – Hidden Gems7m 25sBudget & Bidding6m 23sTargeting Audience15m 7sTargeting Extended9m 11sCreating Responsive Ads6m 18sCreating Banner Ads2m 7sFixing Errors1m 40sPublishing Campaign44sGDN Targeting Cases9m 39s
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Module 10: Google Shopping Ads
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Module 11: Youtube Ads & Optimization Strategies
What You will Learn:
- How Quality Score works and why it’s so important in the AdWords auction
- How to structure your company’s account, campaigns and ad groups to position your company for online marketing success
- How to research, identify and refine keywords and match types to effectively expand your marketing reach, including negative keywords
- Tips for writing great text ads that will stand out from the competition and how to make the best use of ad extensions
- Creating your first campaign and targeting users by geography, language, device, and day of week / time of day
- Understanding the reporting features of AdWords™ and leveraging key user interface components
- Tracking conversions
- Customizing AdWords Data – Learn how to use features and tools within the AdWords system to identify areas to optimize and save time by focusing on what’s most important for your PPC goals
- Useful Reports – Learn the best reports to refine your keywords, stay ahead of and discover where and when your customers are searching for you
- Optimization Techniques – Learn how to take your campaigns to the next level and get the most out of your AdWords campaigns
Course Outline:
Module 1: Concepts for Winning
Module 2: Profitable Planning & Search Ads
Module 3: Advance Dynamic Ads & Strategies
Module 4: Conversion Tracking
Module 5: Google Call Ads
Module 6: Remarketing List of Search Ads
Module 7: Reporting & Analysis
Module 8: Attribution Models
Module 9: Display Ads & cases
Module 10: Google Shopping Ads & Optimization Strategies
Module 11: Youtube Ads & Optimization Strategies
Who this course is for:
- Anyone who wants to master Google Ads Search, Display & Remarketing Campaigns
- Small Business Owners who want to create their Google Ads campaigns by their own
- Entrepreneurs who want learn about the options they have or they want to control the results of their marketing team
- Marketing professionals who want a step-by-step guide on how to create successful Google Ads campaigns with high ROI
- Students who want to develop a set of professional marketing skills to find a new job
- Beginners and more advanced Google Ads users who want a professional tested step by step guide to achieve great results
What's included
- Videos.
- Documents.