Google Ads (Adwords) Mastery Program | Zero to Pro

11 hours 10 minutes 18 Enrolled No ratings yet All Levels

What You will Learn:

  • How Quality Score works and why it’s so important in the AdWords auction
  • How to structure your company’s account, campaigns and ad groups to position your company for online marketing success
  • How to research, identify and refine keywords and match types to effectively expand your marketing reach, including negative keywords
  • Tips for writing great text ads that will stand out from the competition and how to make the best use of ad extensions
  • Creating your first campaign and targeting users by geography, language, device, and day of week / time of day
  • Understanding the reporting features of AdWords™ and leveraging key user interface components
  • Tracking conversions
  • Customizing AdWords Data – Learn how to use features and tools within the AdWords system to identify areas to optimize and save time by focusing on what’s most important for your PPC goals
  • Useful Reports – Learn the best reports to refine your keywords, stay ahead of and discover where and when your customers are searching for you
  • Optimization Techniques – Learn how to take your campaigns to the next level and get the most out of your AdWords campaigns

Course Outline:

Module 1: Concepts for Winning

Module 2: Profitable Planning & Search Ads

Module 3: Advance Dynamic Ads & Strategies

Module 4: Conversion Tracking

Module 5: Google Call Ads

Module 6: Remarketing List of Search Ads 

Module 7: Reporting & Analysis 

Module 8: Attribution Models

Module 9: Display Ads & cases

Module 10: Google Shopping Ads & Optimization Strategies

Module 11: Youtube Ads & Optimization Strategies

Who this course is for:

  • Anyone who wants to master Google Ads Search, Display & Remarketing Campaigns
  • Small Business Owners who want to create their Google Ads campaigns by their own
  • Entrepreneurs who want learn about the options they have or they want to control the results of their marketing team
  • Marketing professionals who want a step-by-step guide on how to create successful Google Ads campaigns with high ROI
  • Students who want to develop a set of professional marketing skills to find a new job
  • Beginners and more advanced Google Ads users who want a professional tested step by step guide to achieve great results
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3,000.00 25,000.00

What's included

  • Videos.
  • Documents.

Audience

  • Anyone who wants to master Google Ads Search, Display & Remarketing Campaigns.
  • Small Business Owners who want to create their Google Ads campaigns by their own.
  • Entrepreneurs who want learn about the options they have or they want to control the results of their marketing team.
  • Marketing professionals who want a step by step guide on how to create successful Google Ads campaigns with high ROI.
  • Students who want to develop a set of professional marketing skills to find a new job.
  • Beginners and more advanced Google Ads users who want a professional tested step by step guide to achieve great results.

What Will I Learn?

  • Concepts for Winning the Competition.
  • How to create Search Campaigns.
  • Hidden Gems: Advance Search Ads – Dynamic Insertion Ads
  • Conversion Tracking
  • Google Call Ads & Reporting - Hidden Tools
  • Remarketing List of Search Ads
  • Reporting & Attribution Models
  • Google Display Ads
  • How to Optimize Google Display Ads
  • Shopping Ads, Analysis, Strategies & Optimization
  • Youtube Ads, Analysis, Strategies & Optimization

Talha Sajjad

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