Google Search Ads (Adwords) Beginner Program
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Module 1: Concepts for Winning CompetitionOrganic vs Paid Traffic4m 8sSearch Ads Position Concept7m 41sGoogle Search Listing & Eye opening Stats6m 2sGet 1st Position in Google & Ad Rank19m 33sAuction System & How google determine what to charge – Factors9m 41sQuality Score & How to Improve?8m 4sQuality Score Extended – Further Define2m 47s
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Module 2: Profitable Planning & Search Ads SetupCampaign Tree4m 30sCampaign Structure Examples6m 52sKeywords Types14m 47sMagical Keywords7m 57sHow to Use Keyword Planner – In Depth Review12m 35sHow to Select Relevant & Profitable Keywords – Calculated Way19m 20sHow to Create Account9mPayment Method & Add Users3m 26sAutomatic Payments and Manual Payments5m 37sSearch Campaign – Step by Step – Campaign Goal and Type6m 21sSearch Campaign Budget & Bidding Strategy5m 12sBidding Strategy (extended)| Network | Location | Schedule | Language15m 27sAd Group – Name, Keywords, CPC, Responsive Search Ads14m 54sCTR Improvement Tools | Extensions – Sitelinks, Callouts, Call9m 55sHow to Change Biding Strategy from Maximize Clicks to Manual CPC | New Ad groups & keywords Addition21m 9sHow to Check Stats of Responsive Search Ads3m 29sDifferent Scenario Discussion | Phrase Match & Magical Keywords Use – Extended25m 13sBenefits & Tips0s
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Module 3: Conversion Tracking
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Module 4: Reporting & Analysis
What You will Learn:
- How Quality Score works and why it’s so important in the AdWords auction
- How to structure your company’s account, campaigns and ad groups to position your company for online marketing success
- How to research, identify and refine keywords and match types to effectively expand your marketing reach, including negative keywords
- Tips for writing great text ads that will stand out from the competition and how to make the best use of ad extensions
- Creating your first campaign and targeting users by geography, language, device, and day of week / time of day
Course Outline:
Module 1: Concepts for Winning
Module 2: Profitable Planning & Search Ads
Module 3: Conversion Tracking
Module 4: Reporting & Analysis (Fundamentals)
Who this course is for:
- Anyone who wants to learn Google Search Ads Campaigns
- Small Business Owners who want to create their Google Search Ads campaigns by their own
- Entrepreneurs who want learn about the options they have or they want to control the results of their marketing team
- Students who want to develop a set of professional marketing skills to find a new job
What's included
- Videos.
